When a university participates in Donors Cure, their faculty will post their research projects to the DonorsCure.org website. Each researcher may only have one project open for funding at a time. All proposals are approved by Donors Cure prior to "going live".
When potential donors visit the website, they can search through medical research projects by university, researcher or a particular medical area and donate any amount to the medical research project of their choice.
If a project does not reach its funding goal, donors will be given the option to redirect their donation.
Since communicating science to non-scientists can be difficult, each researcher will be assigned a Donors Cure liaison to help better explain their research. Each researcher will also be guided in using social media to market their project.